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BVB International Academy Welcomes NYC!

By Nancy Lane, 05/11/23, 7:30PM CDT


Jam Training, an institution born in NYC in 2017 under the direction of Head Coach Javier Martinez Haedo, former player of BVB for the U23 team, is changing their name to become BVB International Academy- NYC! As BVB International Academy- NYC, the professional BVB NYC youth academy program will lead the region with individual technical ball-mastery development for every player while also developing the wholistic player focused on the strategic competitive understanding of the game. This unique program is designed with world-class training methodology also brings a heightened sense of excitement to the city that has generated more than 1,000 inquiries for training and team placement and more than 20,000 followers in New York and its surroundings, on Instagram and other digital platforms.

BVB IA NYC is creating opportunities for healthy balance of comprehensive training processes and adherence to the four core pillars of player development: including physical, psychological/social, technical, and tactical. Based on testimonials from our members, BVB IA NYC will be one of the best overall soccer training programs in New York and the region.

Mr. George Hourani parent of Elian, states, “We have been with JAM and Javier for the past 3 years and my son improved dramatically. There are always new challenges for my son building him up as a player and forcing him to excel and be an impact player. Most important is the positive, excellent environment within the team itself, as a family. And now that we have become BVB, we are even more excited for the future of our son, the team, and the club!

The success of these specific training techniques along with the progress and ultimate impact that these players have on their current teams led the club to form their own academy teams in 2022. As JAM FC NY Soccer Academy began in the beginning of 2022, the travel teams quickly became known for their dominance on the field achieving championships in regional and national tournaments their first year, making JAM FC gain a platinum status in the state of NY.

Our head coach, Javier Martinez Haedo, has a particular love for Borussia Dortmund because of his time/year’s acquiring his skills as a player. He has done what very few professionals can do and that is to successfully transmit the underlying philosophy and discipline to children in New York State. His genuine desire to establish BVB IA NYC along with his winning mentality and family philosophy will provide the children in NYC the opportunity to acquire what he considers to be the best soccer foundation and their own love of the game for the future.

We are happy to announce that in 2023, JAM FC will officially begin competing under the name of BVB International Academy NYC in the category of U8, U9/U10, U11/12, U14, and U17 in the METROKIDS league (preparation) and in the EDP league (elite).

In addition, our first BVB International Academy NYC summer camp will take place from August 21st to August 25th, from 9:00AM to 1:00PM in Randall’s Island, NYC.

After formalizing the addition to the family of BVB International Academy, our president Mr. Javier Martinez Haedo confirms that “I invite children and people of all ages to always persist in working hard to achieve their dreams. I say it aloud and with a lot of emotions that DREAMS ARE TO BE FULFILLED.”

President and Chief Executive Officer of BVB International Academy Peter Brody added, “We are extremely excited to welcome NYC, Javier, Ronald, the coaches and all the players and families to the Black and Yellow Family. With the creative, dynamic, and professional leadership provided by Javier and Ronald the BVB International Academy will ignite the real an authentic Borussia Dortmund experience for hundreds and one day thousands of lucky players in New York City.”

Starting on Monday, for more information about BVB IA NYC, go to their website at or click on their social media pages @bvbianyc for the new and exciting rollout of events launching BVB International Academy NYC!